Robert Haas - Blind chase for reach
Blind chase for reach
- When: Friday 16. 10. 2009 16:30 - 17:15
- Where: Business & Startup Room (E II)
- Keywords: mediaplan, reach, creativity
Ohodnoťte, prosím, jak se Vám přednáška líbila.
Robert Haas
About speaker
In 1999 I co-founded internet creative agency SYMBIO. My unrealizable vision is to connect human creativity, seeking perfection and goal achieving.
Topic of talk
Reach is king in the area of internet campaigns. It is the main criterium for decision on quality of creative idea. It is often used mechanically as template. But how really recognise if the idea is worth of your money and time?
Talk resources
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